Guest Lecturer 

What Shaped This Data? Platform Economics and the Limits of Analytics 

MSc Digital Marketing and MSc Digital Marketing Strategy, Newcastle University (2026)

A research-led session that introduced postgraduate students to two-sided platform economics and its implications for data analysis. Using examples from Xbox, Amazon, Google, and Uber, the lecture showed how platform architecture (search algorithms, advertising auctions, pricing structures, and lock-in mechanisms) shapes the data that analysts observe, creating a structural form of selection bias that standard analytics tools do not account for. Students were given a practical framework of diagnostic questions to apply before interpreting platform data. The session drew on my theoretical research on digital platform economics and my empirical experience working with large-scale firm-level datasets. 

Teaching Assistant

Macroeconomics (UG),  Durham University (2020)

Led seminar groups of up to 20 students covering economic growth, inequality, microfoundations, and intergenerational macroeconomics. Facilitated presentations, debates, and problem sets. Marked coursework and provided individual feedback. 

Corporate Finance (UG), Durham University (2019)

Marked coursework and provided individual feedback.